TEL: 0531-8883647
Contact us
TEL: 0531-8883647
E-MAIL: service@ltkjdq.com

The future of advertising

before the advent of smart phones, to solve this problem, which occurs immediately after you let potential customers see your ad purchases almost impossible. But smart mass popularity of mobile phones has the potential to make traditional print advertising to live up even to a specific ad into the reality of buying behavior.

often wonder: now advertising efficiency is too low? for example, in the magazine saw the Cowboys will probably a moment had wanted to buy impulse but later forgot. Or at a bus stop when he saw the bus stop ads for some new shoes on, but in a hurry to catch too late to look at, so I skip this ad. Traditional print advertising or still print advertising: is there no better way? this question worth thinking about. Because impulse purchases of minority people, grasps the moment impulse shopping person, so the value of an advertisement will improve a lot.

before the advent of smart phones, to solve this problem, which occurs immediately after you let potential customers see your ad purchases almost impossible. But smart mass popularity of mobile phones has the potential to make traditional print advertising to live up even to a specific ad into the reality of buying behavior.

QR codes, for example, can make me jeans ad in the magazine immediately after purchase. QR code is very simple now, we've introduced a number of QR code tools. Advertiser can be enclosed directly jeans ads below a QR code, users use Smartphones to scan to get the purchase link to go to the payment page to complete the purchase.

in addition in addition to QR codes, and a key to make many outdoor wall print advertising is geo-fence technology purchased immediately into reality (GEO-fencing). A successful example is the famous clothing brands Gap advertising combined with geo-fence technology: allows users to see advertising, and then use the GEO-fence technology gives users push coupons (within a certain range of users from advertising as long as the application opens the Words With Friends you will receive coupons for push notifications). So just after a fresh advertising users received coupons for baptism and the sugar-coated bullets after the attack will inevitably hold, will obediently to the nearby stores consumer. Gap statistic data for half a month, found a total of 2.5 million push hits for 0.93%, and pure e-coupon link click-through rates generally only 0.2%. In comparison, print and electronic double bombardment is better than many.

in fact, advertising awareness we should have more open up horizons. Before the advent of the smart device, the main purpose of advertising is to create brand or pass an image. But advertising in the future should be to create the entire purchase for the purpose of ecosystem, which means advertising that is purchased. I saw the ad, I would now like to buy, then you have to give me a reason to buy now, including more concessions and channel you can buy now.

BACK

Copyright ltkjdq.com, All rights reserved  E-mail: service@ltkjdq.com